February 2012
1 post
Hacking Users Brains →
Asking questions is a good start but it’s not enough. Human recall about behavior is not great. We often forget or over report behaviors that make us look good –even in anonymous surveys.
What people say they do and what they do are two different things. Questions can gather information about opinions but not behaviours.
To learn about actual behaviors, you have to go where your customers are...